This POPPING PINK liquid matte lipstick shade is more durable than the traditional lipsticks found over-the-counter or in department stores. You won't have to worry about leaving lipstick on your coffee cups, silverware, or even YOUR MAN!! Once applied and dried, there is little to no-need for reapplication. Why bother with tubes and sticks that break, melt, and demand you to reapply every 30 minutes? You could be set with SO DIVAH Liquid Matte Lipsticks no matter what shade you choose!